Free
Free quarterly online session
Family Name Hour
Forty-five minutes on one idea, then your questions. Recorded for subscribers who cannot attend live.
A second mind on the decisions that matter.
For founders, family-business owners, boards and leadership teams facing a defining decision: grow, sell, merge, restructure, relocate or hand on. Strategy, not transactions. Perspective, not products.
The ladder
Seven ways to work together.
From one decision in ninety minutes to a second mind over a year. Each step uses the same frameworks, so nothing is lost as you go deeper. Most people start with a Decision Session.
- 01Executive Decision SessionNinety minutes. One decision. A clearer way forward.1:1 · online · 90 minA$1,650 incl. GST · US$990· 90 min
- 02Decision Session Three-PackFor a decision that unfolds over time.3 sessions · 90 daysA$4,250 incl. GST · US$2,525
- 03Workshops & Executive MasterclassA shared language for your hardest decisions.Your group · up to 20A$6,050–8,250 incl. GST · US$3,500–5,000per group
- 04Strategy DayWalk in with a dilemma. Walk out with a direction.One day · up to 8A$13,750 incl. GST · US$8,250
- 05The Gulf Decision™Three cities. Three days. One decision.Doha · Abu Dhabi · DubaiA$14,200 incl. GST · US$8,500per executive
- 06Keynotes & speakingYour audience leaves thinking differently about what lasts.Keynote · fireside · panelfromA$8,250 incl. GST · US$5,000
- 07Strategic CounselA second mind on the decisions that matter, over a year.By invitationfromA$5,500 incl. GST · US$3,300/ month
Prices are shown in Australian dollars (A$) with US dollars (US$) alongside. A$ prices include GST for Australian buyers. US$ prices for buyers outside Australia. Fees for in-person work are plus travel.
01 · Executive Decision Session · A$1,650 incl. GST · US$990 · 90 minutes
Ninety minutes. One decision. A clearer way forward.
Bring the question you have been circling. Leave with your next three moves, and a note to keep you honest.
- 0–15 minYou restate the decision in one sentence. Often that is where it changes.
- 15–60 minWe test it against the five capitals, and put a price on doing nothing.
- 60–80 minOptions: usually three, each with what it would cost and what it would protect.
- 80–90 minYour next three moves, with owners and dates.
- Within 3 working daysA one-page note: the decision, the options and the moves.
Strategy facilitation only. Not financial, investment, legal or tax advice. Where a conversation becomes a transaction or a market-entry project, it moves to OceanMerge® under its own terms, via ryanbabbage.ai.
How booking works · two steps
Pay first. Then choose your time.
- 1 · Pay securelyA$1,650 incl. GST · US$990 for 90 minutes, through Stripe. Your receipt arrives by email.
- 2 · Choose a timeAfter payment you’ll choose a time from Ryan’s calendar, Monday to Friday, shown in your own time zone. Sessions run online.
- 3 · Bring one decisionCome with the question you have been circling. Your one-page note follows within three working days.
Secure payment by Stripe. Prices in A$ (incl. GST, for Australian buyers) with US$ alongside for buyers outside Australia; Stripe may show your local currency at checkout.
02 · Decision Session Three-Pack
Some decisions take more than one sitting.
A sale that will take a year. A successor who needs testing. A market entry with gates along the way. Three sessions over ninety days, with one consistent thread, so each conversation starts where the last one ended.
Three sessions · 90 days
- Three 90-minute sessions, online, within 90 days
- A one-page perspective note after each
- Your next moves reviewed at every session
- Pay once, then choose your first time; book the rest as the decision unfolds
A$4,250 incl. GST · US$2,525Pay & choose a time
After payment you’ll choose your first time. Questions first? Email Ryan
03 · Workshops & Executive Masterclass · private groups
A shared language for your hardest decisions.
Selling, merging or handing on: one theme, examined through the five capitals, with the people who need to be in the room. The group leaves with a common framework, a candid conversation it could not have had alone, and agreed next questions.
- Half-dayin person, or 2 × 2 hours online
- Up to 20participants
- 1 bookand workbook each
A$6,050–8,250 incl. GST · US$3,500–5,000per groupEnquire for your group →
Per group, plus travel and books. For family businesses, family offices, private banks and their clients, executive education and associations.
MODULE 1Money has a family name
Why wealth is lost in the passing, and why money behaves like the people behind it.
MODULE 2Financial and enterprise capital
Is what we own worth owning, and could it be handed on?
MODULE 3Human and reputation capital
Who comes next, and what does the name stand for?
MODULE 4Decision capital
The cost of doing nothing, and how great families decide.
CLOSEOne decision, one action
Each participant names one decision and one action. Pre-read: Chapter 1 of the book. Take-away: the masterclass workbook and a copy of the book.
Online course · founding cohort interest list open
The Five Capitals Programme.
Learn to think about your family’s wealth the way the best families do. A self-paced online course in which Ryan teaches each capital on video, with exercises and a capstone.
- 7modules
- 3–4short videos each
- 1strategy on a page
For book readers who want depth, the next generation of family members, and advisers who want a shared language with their clients.
A$649 incl. GST · US$390Join the interest list
Founding cohort: A$429 incl. GST · US$260
MODULE 0Money has a family name
The core idea: why money carries a name, and what it asks of the people who hold it.
MODULE 1Financial capital
- What it is, and how to assess it
- The questions to ask
- The common mistakes
MODULE 2Enterprise capital
- What it is, and how to assess it
- The questions to ask
- The common mistakes
MODULE 3Human capital
- What it is, and how to assess it
- The questions to ask
- The common mistakes
MODULE 4Reputation capital
- What it is, and how to assess it
- The questions to ask
- The common mistakes
MODULE 5Decision capital
- What it is, and how to assess it
- The questions to ask
- The common mistakes
MODULE 6Name, Assess, Decide, Build, Pass On
Putting it together: the cycle that turns an assessment into a decision, and a decision into something that lasts.
CAPSTONEThe family strategy on a page
Your own one-page strategy, with a template.
BONUSTwo recorded Family Name Hour sessions
Live conversations with Ryan, recorded for the programme.
More ways to learn
See all in the shop →Seats, clinics and cohorts.
Founding cohort
“Selling, Merging or Handing On” · online · capped at 20
Open Masterclass Seat
Two half-days on the Five Capitals Decision, alongside founders and family-enterprise leaders. Dates to be announced.
Founding cohort: A$979 incl. GST · US$590
A$1,350 incl. GST · US$790per seatJoin the list
Interest list
Six months · heirs and emerging leaders · 2027
Next-Generation Cohort
Monthly sessions, two in-person days and a capstone family strategy on a page, with peers from other families.
Founding families: A$6,500 incl. GST · US$3,900; second family member 20% off
A$7,600 incl. GST · US$4,500per participantJoin the interest list
Founding seats
Monthly group session · 8–12 people
Decision Clinic
Bring one decision. Ryan facilitates structured exercises and works through selected cases with the group. Ninety minutes online, once a month. First clinic: Thursday 3 December 2026, 2pm Bangkok time (6pm Melbourne and Sydney, 11am Gulf, 7am London). Up to 12 seats.
A$275 incl. GST · US$165per seatPay & reserve a seat
After payment you’ll receive your seat confirmation by email. This is a group session, not a private review, so bring only what you’re comfortable discussing with others. Questions first? Email Ryan
From listening to committing
04 · Strategy Day · five founding places
Walk in with a dilemma. Walk out with a direction.
One day in person, or two half-days online, for up to eight people. The Decision Session fee is credited if you book a Strategy Day within 30 days.
- 09:00Name. Purpose before portfolio: what the family or company stands for, and what the money is meant to achieve.
- 10:00Assess. The five capitals reviewed, from Not yet established to Used and reviewed. The areas to discuss first agreed.
- 11:30Decide. The one decision that matters most now, and the cost of not taking it.
- 13:30Options. Three paths, tested against the five capitals.
- 15:00Build. The structures that would make the decision stick, to be completed with your own advisers.
- 16:00Pass on. Would this survive a handover? What must be written down?
- 16:45Commit. Owners, dates and the first three moves.
06 · Keynotes & speaking
Your audience will leave thinking differently about what lasts.
One big idea, argued clearly, drawn from practical work on strategy, ownership and succession. Tailored to your audience: founders, families, investors or leaders.
Signature talks
Eight ideas, one stage.
Each can be delivered as a keynote, a fireside conversation or a half-day masterclass.
01
Money Has a Family Name
Wealth that lasts is built on five capitals, not one. Most families protect the money and neglect the name.
Family-business and family-office forums; private-bank client events
02
Waiting Is Never Free
Delay is a decision with a cost, and the cost compounds. How leaders recognise deferral, and break it.
Leadership conferences; boards; corporate offsites
03
Capital Is a Verb
Capital exists only while someone directs it. Why every generation inherits the nouns of wealth and has to supply the verb.
Investor forums; family-office gatherings; business schools
04
Build It Twice
Why the companies that win are often built twice, and how to recognise when it is time for the second build.
Founder communities; scale-up programmes; executive education
05
Permission Is Not Belonging: Earning Trust in a New Market
Entering a new market is about relevance and trust, not paperwork.
Bilateral business associations; chambers; trade programmes
06
Would You Invest in You?
The three things every provider of capital is really asking (can I understand it, can I trust it, can it grow?) and how to be ready before anyone asks.
Founder and investor communities; accelerators; university commercialisation offices
07
What Gets Stopped at the Border
Which home advantages travel to a new market and which stay behind: reputation, structure, relationships and the founder’s own calendar.
Bilateral associations; business groups planning regional expansion; investor forums
08
What Lasts Longer Than You
A reflective closing keynote on legacy, the next generation and the family name as an asset.
Retreats; next-generation programmes; awards dinners
Formats
Choose the shape of the room.
Keynote
Signature Keynote
30–45 minutes, with an optional 15-minute Q&A or fireside.
fromA$8,250 incl. GST · US$5,000
Conversation
Fireside & Panel
A 20-minute fireside conversation or panel, for events that do not need a full keynote.
fromA$4,200 incl. GST · US$2,500
Books
Keynote Plus Books
A keynote with a copy of the book for every attendee, at the bulk rate.
Keynote fee + books
Workshop
Half-day Masterclass
The talk becomes a working session for your leadership team or client group.
A$6,050–8,250 incl. GST · US$3,500–5,000per group
07 · Strategic Counsel · by proposal
A second mind, over a year.
For a founder, family or board that wants a steady outside perspective as decisions come and go. By invitation, usually after a Strategy Day, so that we already share a language.
Over a year
- A regular conversation with Ryan
- A periodic review of all five capitals
- A written “state of the five capitals” note
- A call when a decision cannot wait
fromA$5,500 incl. GST · US$3,300/ month · 12-month termAsk
Not sure where to start? The free Five Capitals Assessment and the Boardroom Diagnostics each suggest one practical next step. Everything on this page is strategy facilitation and education, not financial, investment, legal or tax advice.